about us

our story, launch, mission

our story

toronto born. women led. locally driven.

Here at IBU, Influencers Businesses United, we provide accessibility to the world of digital marketing.

Founded in Toronto, Canada, IBU came about when Co-Founders Erika Yuen and Victoria Cheung recognized the lack of representation for small creators and enterprises in the industry. They were inspired to support the small and local communities hit hardest by the global pandemic.

As a women-led and POC founded organization, IBU strives to cultivate an inclusive community of diverse talent and local spirit. We’re catered for the micro, and make it possible for even the smallest of businesses and microinfluencers to grow their brand. We service small businesses with efficient and effective marketing and help microinfluencers secure business partnerships.

We’re here to build a community for genuine and enthusiastic collaborators. Join us in our journey to creating a network for the micro.

Join Us >


our mission

Let's bring the locals together again.

To all micro-influencers and small businesses alike ,

IBU’s mission is to make the future of digital marketing accessible for all - even the smallest of the small.  

Our centralized networking service platform connects inspiring influencers with reputable business partners. We strive to maximize your market reach, to cultivate the growth of your platform, and to provide simple opportunities for your future success.

At our core, we want to help businesses expand their market reach and influencers grow their careers. While IBU’s primary services are to provide a credible network, we ‘re here to build a community for local support and creative connection.

Catered for the micro.

our SErvices

How Can I get traction? Gain credibility? Develop an online Following? Expand My market reach?

IBU services freelance influencer marketing opportunities to small businesses and microinfluencers. We provide a diverse, screened, and accessible network for creatives to connect with brands for endless collaboration opportunities.

We Service Industries in Fashion, Beauty, Food, Lifestyle and More.

Reach targeted audiences to effectively grow your online presence without breaking the bank. No long-term contracts or hidden fees. Unlike a traditional marketing agency or talent management, you’re free to use the IBU network as much or as little as you need.

Flexible. Accessible. Personalized to You.

Learn more >

For Businesses

Small businesses can access affordable digital marketing opportunities through the IBU website. Discover brand ambassadors and influencers to effectively endorse your products across desired social media platforms. You’ll have the autonomy to browse our catalog of influencers anytime, in addition to our recommendations made specifically for your reach, niche and audience. Our product packages are flexible to the size of your needs, so you only pay for what is relevant for your audience.

For Influencers

Through the IBU website, microinfluencers are provided monetized opportunities to represent a diverse network of local businesses. You’ll be recommended brand partnerships based on your brand, and compensated for the influencer marketing you provide the business. You’ll also have the freedom to explore our network of other small businesses, so you can continue expanding your niche and experience working with brands. Microinfluencers are paid according to the size of their platform and niche, so there’s always an opportunity for anyone.
 
Pricing

The IBU network is free to join. Contact us for a full product and pricing package.
Join the IBU Network for free today >


Get the full details
Back to Top ^